Who we are

We’re a Groupcall company. Groupcall are a leading provider of data, identity management and communications solutions for schools. We were incubated as a joint venture by Ark and NEON between 2015 and 2019, with support from Zing.


Groupcall are the UK market leader in parental communication, data integration and analytics services for schools.

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Ark is an international organisation whose purpose is to transform children's lives. Ark’s programmes include Ark Schools, Frontline and Mathematics Mastery.

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NEON Foundation is the philanthropic arm of NEON. The Foundation focuses on building innovative digital products for the education sector.


Zing supports organisations whose outcomes are focused on young people realising their potential.

Meet the team


Joshua Perry



Gareth Jones

Chief Technology Officer


James Walters

Head of Product


Dave Lancaster

Full Stack Developer


Gillian Malone-Johnstone

Customer Relationship Manager


Ian Tasker

Education Software Specialist


Jon Nicholson

Full Stack Developer


Verena Wimmer

Data Analyst


Raluca Bunea

Support Manager


MIME are a leading education data consultancy. They provide Assembly with input and advice on our approach to analytics.

We are proud to be a member of BESA and adhere to their code of practice

In the press

Collaboration is the solution for MAT technology problems

Joshua Perry highlights how the rise of the multi academy trust can offer new ways for schools and suppliers to work more closely together.

Assessment without levels: how are schools approaching it?

"More and more schools are using standardised assessments alongside tracking systems to benchmark themselves", says Joshua Perry in his opinion piece for Schools Week.

Heads in the clouds

"It is like we have invented the car but we haven’t yet built the roads,""says Joshua Perry, the founder of Assembly, a company that makes it easier for startups to connect to MIS and other data sources..

Ark’s new ‘Assembly’ service seeks to help edu-tech start ups

Successful academy chain Ark is launching a new cloud-based service today to break open the market for start-up education technology companies, Schools Week can exclusively reveal.

Our values

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School improvement led

We exist to help schools use data to improve outcomes for students and to help them succeed. Everything we do has school improvement in mind.

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User focused

We believe that good design can help to simplify complex concepts. We care about making life easier for schools and developers alike.

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Data security is central to everything we do. We set ourselves high standards and support those we work with to do the same. We will never share or use data without explicit permission.

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We are open about how we do business and we share our insights and materials wherever possible to help the sector.